How Realtors Can Use Gifting to Strengthen Relationships with Past Clients

As a realtor, building and maintaining strong relationships with your clients is essential. Happy clients are more likely to refer you to their friends and family, leading to increased business over time. One effective way to show your clients that you appreciate their loyalty and value their business is through thoughtful gifting.

The Power of Gifting in Real Estate

Gifting helps realtors:

• Stay top of mind with past clients.
• Show appreciation beyond the transaction.
• Increase referrals and repeat business.

Case Study: Kelli’s Realtor Gifting Success

Kelli, a realtor from Wisconsin, wanted to reconnect with her past clients from the previous year. She partnered with JNJ Gifts to create a meaningful, family-themed gift box to celebrate their one-year home anniversary and express gratitude for their business.

The Thoughtful Gift Box

JNJ Gifts curated a beautiful wooden crate filled with:

• Locally made candles for a cozy home atmosphere.
• Artisan honey and tea for relaxation.
• Gourmet chocolates as a sweet treat.
• A small plant to symbolize growth and new beginnings.

The Impact of Gifting

• Client Engagement: All 36 clients who received the gift box personally called Kelli to thank her.
• Stronger Relationships: This gesture reinforced their connection and reminded them of their positive experience.
• Increased Referrals: Within weeks, Kelli secured two new referrals from past clients who appreciated the thoughtful touch.
• High ROI: With each box costing $150, Kelli quickly made back her investment through new business.

Why Realtors Should Invest in Gifting

Gifting is not just an expense—it’s a relationship-building strategy that:

• Keeps your brand in front of clients long after the transaction.
• Creates positive emotional connections that lead to referrals.
• Positions you as a thoughtful, client-first realtor.

Start Your Own Realtor Gifting Program

If you want to replicate Kelli’s success, JNJ Gifts can create personalized, high-impact client appreciation gifts that help you stay connected and grow your business.

Email: jerina@jnjgiftsandmore.com
Call: 608-992-1476
Visit: Real Estate Gifting Page