How realtors can use gifting to strengthen relationships with past clients, with a case study featuring Kelli, a realtor from Wisconsin.
As a realtor, one of the keys to success is building and maintaining strong relationships with your clients. After all, happy clients are more likely to refer you to their friends and family, which can lead to increased business over time. And one effective way to show your clients that you value their business and appreciate their loyalty is through gifting.
In fact, gifting can be a powerful tool for realtors looking to build and maintain relationships with their past clients. It can help you stay top of mind with clients, show them that you care about their experience beyond just the transaction, and ultimately increase the likelihood of referrals and repeat business.
Take Kelli, for example. Kelli is a realtor from a Wisconsin who wanted to connect with all of her past clients from the previous year. She decided to work with JNJ Gifts to come up with a family-themed gift box that would show her clients that she was thinking of them on their one-year home anniversary and was grateful for their business.
JNJ Gifts came up with a beautiful wooden crate gift box filled with locally made candles, honey, tea, chocolates, and a small plant. The box was designed to be enjoyed by the whole family, and Kelli's clients were thrilled with the thoughtful gift.
But the real impact came after Kelli's clients received their gift boxes. All 36 of the clients who received a gift box called Kelli to thank her for the thoughtful gesture. This renewed their connection with Kelli and reminded them of the positive experience they had working with her.
Without the gift, it's unlikely that these clients would have reached out to Kelli. But by taking the time to send a thoughtful gift, Kelli was able to strengthen her relationships with her clients and ultimately gain two new referrals as a result.
The cost of the gift boxes was $150 each, but Kelli was able to make her return on investment within just a few weeks thanks to the referrals she received. And perhaps more importantly, she was able to show her clients that she cared about their experience and valued their relationship beyond just the transaction.
In conclusion, gifting can be a powerful tool for realtors looking to build and maintain relationships with their past clients. By taking the time to send a thoughtful gift, you can stay top of mind with your clients, show them that you appreciate their business and loyalty, and ultimately increase the likelihood of referrals and repeat business. And as Kelli's case study demonstrates, the return on investment can be significant.
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