In short: JNJ Gifts and More designed and shipped 50 branded Executive Wellness gift boxes for Intermedia's B2B direct mail campaign to Firstline, a West Coast partner. Each box carried a gold-embossed QR-code card, so every response could be tracked.
The ask
Intermedia, a cloud communications company, runs direct mail marketing campaigns throughout the year. For one campaign, they needed 50 branded pieces for Firstline on a tight timeline. Each piece had to carry their logo and a QR code for sign-ups. It was their first sales and marketing gift project with us.
What we built
Not a postcard and not a gift card. We built a dimensional direct mail gift box: 50 Executive Wellness gift sets in deep navy boxes with gold-foil branding. Inside every box was a gold-embossed card with Intermedia's logo and a QR code linking to their sign-up page. We shipped each box to its recipient's address nationwide, on schedule.
Why a box instead of a postcard
Mailboxes are full of flat mail: postcards, coffee gift cards, "dinner on us" offers. A box is different. It's unexpected, and the first reaction is curiosity about what's inside.
Industry data backs this up. In the Direct Marketing Association's response rate report, dimensional mail had the highest response rate of any mail format, reaching 12.7% for business prospects (source). A 2026 study found dimensional mailers drew a 12.19% response rate, compared with 2.79% for postcards (source).
The QR code turns a physical gift into a measurable campaign. Every scan is tracked, so the marketing team can see exactly who engaged.
The result
Lilly Angell at Intermedia sent this without being asked:
"I really enjoyed working with you and was impressed by the quality of the products you produced! I've recommended your products and services to the rest of my team and encouraged them to replicate this concept. We run a variety of direct mail campaigns throughout the year, so I'm excited about the potential to continue working together and introduce your work to more of our partners."
— Lilly Angell, Intermedia
One campaign became a referral to her whole team, and an introduction to Intermedia's partner network.
Planning a dimensional direct mail campaign?
- Minimum: 50 boxes for custom-branded campaigns
- Lead time: 2–4 weeks for custom branding
- Price: Executive Wellness sets start at $92 per box; branding and QR cards are quoted per project
- Shipping: individual addresses nationwide, with tracking
